Recently, ESET held a grand ceremony to start the construction of the factory in Jeddah Industrial Park, Saudi Arabia, marking the company’s globalization strategy layout and then landed a key son. The factory is not only the first integrated manufacturing and R&D base established by ESET in the Middle East, but also a practical measure for Chinese enterprises to deeply participate in Saudi Arabia’s “Vision 2030” and promote energy transformation.
The new factory will focus on the localized R&D and manufacturing of high-performance photovoltaic mounts, relying on self-developed core technologies, and launching more weather-resistant and longer-life green energy solutions for the extreme environments of high temperatures, strong winds and sand in the Middle East. By realizing the integration of R&D, production and service, ESET will significantly enhance the response speed and service capability to the Middle East and even Africa and Europe markets. Meanwhile, localized production will significantly shorten the delivery cycle and reduce the logistic cost, further enhance the comprehensive competitiveness of ESET in the international market, and provide customers with more efficient, reliable and cost-effective product support.
This move further reflects ESET’s strategic concept of “global layout, local operation”. After the completion of the plant, it will give priority to hiring and training local talents, promote technology transfer and management experience, and help upgrade the Saudi energy industry and optimize the talent structure. After the project is put into operation, it will effectively drive the construction of renewable energy infrastructure in the Middle East, accelerate the process of energy structure diversification, and inject new kinetic energy for the global carbon neutral development goal.
In the future, ESET will continue to adhere to the dual-wheel drive of technological innovation and globalization, deepen the multi-disciplinary cooperation with Saudi Arabia and the countries along the route, and continuously expand the boundaries of the application of green energy, so as to realize sustainable development and build a community of human destiny by contributing more China’s wisdom and China’s power.
