In 2025, the PV industry was mired in cutthroat competition. Prices across the main industrial chain kept falling, overcapacity loomed over every segment, and profit margins were squeezed to a minimum. While most companies struggled to survive in price wars, ESET SOLAR, a PV mounting manufacturer based in Jiangsu, delivered an extraordinary performance amid the downturn:Its cumulative global supply exceeded 50GW, overseas revenue continued to rise, and the company plans to increase this share to 60% in 2026.
Amid widespread pessimism in the industry, such growth stands out. However, taking a longer view, the company’s growth trajectory has been a practical history of striking a dynamic balance between speed and stability. Its story may offer lessons on navigating cycles for a confused PV sector.
Industry Woes: Growing Pains from Scale Expansion to Stock Competition
In 2025, the PV industry was trapped in fierce internal competition. Plummeting prices along the main industrial chain, persistent overcapacity, and razor-thin profit margins plagued every player. While most enterprises fought for survival in price wars, ESET SOLAR, a Jiangsu-based PV mounting provider, achieved remarkable counter-trend growth:cumulative global shipments surpassed 50GW, overseas revenue climbed steadily, with a target to raise the proportion to 60% in 2026.
Against the industry-wide gloom, this growth is truly exceptional. Yet viewed over time, the company’s development has embodied a continuous pursuit of balance between speed and stability. Its experience may shed light on how to navigate cycles for the PV industry at a crossroads.
Breaking Through with Speed: Precise Positioning, Not Blind Sprint
Faced with opportunities, ESET SOLAR has demonstrated a typical proactive mindset. Yet its speed is never a reckless dash regardless of cost, but rather based on accurate judgment of industry trends and clear awareness of its own capabilities.
As domestic competition intensified, ESET SOLAR decisively shifted its strategic focus to overseas markets, especially high-irradiation, high-growth emerging markets in the Middle East, Latin America, and Southeast Asia. Taking the Middle East as an example, with in-depth understanding and technical adaptation to local extreme climates such as strong winds and sandstorms, the company successfully partnered with regional leading developers including ACWA Power, achieving rapid breakthroughs in GW-scale orders.By focusing on core clients and deepening regional markets, it quickly evolved from a participant to a mainstream supplier amid industry consolidation.
In R&D and innovation, the company maintains a rhythm of mass-producing one generation, developing one generation, and reserving one generation.For its mounting portfolio:
Self-developed full-range self-locking and axisymmetric damping technologies resolve stability challenges under extreme weather;
Intelligent sensing systems enable prediction and response to extreme conditions;
Multi-point electric control, telescopic main girders and other technologies form a product matrix adaptable to complex terrains such as undulating landforms and long spans.
Every step targets real customer pain points, building a competitive moat through faster technical adaptation.
From its founding in 2021 to 2025, in just four years, ESET SOLAR built 6 production bases and 12 smart factories — a pace regarded as aggressive in the industry. Yet its capacity expansion was not simple replication, but balanced large-scale cost advantages and adaptability to regional markets.Amid widespread production cuts and inventory destocking in 2025, this forward-looking capacity layout became its backbone for securing global orders and growing against the trend.
Building Foundations with Stability: Strengthening the Base, Not Conservative Retrenchment
If speed represents offense, stability is defense. In the long-cycle, capital-intensive PV industry, how far a company can travel is often determined by the strength of defense, not the speed of offense. ESET SOLAR’s stability is reflected in three dimensions:
For PV mountings, especially tracking systems, stability is lifeline over a 25-year service life.ESET SOLAR chose a down-to-earth yet solid path: embedding product reliability across the full life cycle.
It obtained authoritative international certifications including TÜV, DNV, CE, and UL, clearing barriers for project compliance;
Relying on its in-house ESET Laboratory, every product undergoes extreme verification including wind tunnel tests, salt spray tests, snow load tests, and fatigue tests;
In production, from strict raw material selection and sophisticated coating processes to full-process control in smart workshops, extreme commitment to quality has become instinctive for the company.
Amid global supply chain volatility, delivery stability has become core competitiveness.ESET SOLAR established a global supply chain management platform and a full-life-cycle service system, realizing full visibility and real-time tracking of orders, inventory, and logistics.Meanwhile, it adopted a project manager system, providing customers with one-on-one dedicated support, full-process follow-up, and rapid response. Such transparent supply chains and responsive services not only guarantee delivery but also foster deep customer trust.
Going global is a must for Chinese PV companies, yet it also carries risks. Cultural conflicts, legal risks, and management gaps can sink even aggressive expansion.ESET SOLAR’s solution is deep localization.In overseas bases, it steadily builds local core teams, vigorously attracts and nurtures local talent, and integrates globally unified management standards with local practical needs. Such stability in management has brought cultural trust and operational efficiency, building a solid firewall for long-term development in overseas markets.
Epilogue: Navigating the New Era with Speed and Stability
The PV mounting industry is transitioning from wild, scale-driven growth to refined, high-quality development.As the tide recedes, those who lack real strength are exposed, while enterprises with balanced capabilities in speed and stability begin to stand out.
ESET SOLAR’s practice shows that there are no shortcuts to growth.
Speed means keen insight into trends, sustained investment in innovation, and decisive action toward market opportunities;
Stability means extreme commitment to product quality, refined supply chain and management, and sober awareness and effective control of global risks.
For ESET SOLAR, the cumulative shipment of 50GW is only a new starting point.On the path to becoming a world-leading full-scenario mounting solution provider, it will continue to seek the optimal balance between speed and stability:seizing every fleeting opportunity with an enterprising spirit, and fortifying the lifeline of development with prudence.Only in this way can it not only maintain a firm footing but also strive for steady and long-term growth amid this unprecedented industry restructuring.
